In a time before Holdcom, Neil Fishman, an accomplished pianist and composer, and Harvey Edelman, a lyricist and producer, were brought together by a mutual friend to create an original musical theater work. Their initial partnership blossomed into a number of original musical productions, including an Off Broadway run of On The Air, a musical revue of the Golden Age of Radio.
While writing and producing scripts and scores for musical theater, the team created marketing programs for a variety of clients, including the national Head Start program, Parents Magazine, BMW, General Electric, Colgate Palmolive, and Grey Advertising, to name a few.
Alas continued success in musical theater was hard to come by. As the years ticked away and the bright lights of Broadway grew dim in the distance, the duo changed their direction. They had always been able to communicate successfully with their theater audiences, making them laugh, making them cry, making them think. Now they would turn towards a new audience, a business audience, and use their powers of communication to help other businesses reach their customer base, hopefully not making them cry or laugh… unless intended.
It was the dawn of Message On Hold communication… the music on hold electrical circuit itself had only been invented a year or two before – and the duo set up shop to produce Message On Hold programs for businesses. The duo proved to be a natural for this nascent industry, and through hard work, dedication, and the instinct of putting the customers’ needs first, their business, Holdcom, grew rapidly. With voice production as its center, Holdcom continued to expand and diversify into all areas of audio applications, from telephony, to multimedia, to the Internet… and beyond.