About Holdcom
Holdcom believes that the human voice is the most powerful and effective marketing solution for your business. We produce custom audio for all marketing needs, like Messages On Hold, IVR Announcements, and Website Audio. We also specialize in audio for eLearning programs, virtual tours, and social media. Founded in 1987, Holdcom is experienced and dedicated to providing the highest level of client service. Contact us to learn more.
According to an AT&T study, 70% of businesses place callers on hold with an average of 45 seconds. According to a CNN survey, without messages or music nearly 60% of business callers placed on-hold will hang up – 30% will not call back.
By adding custom marketing messages to telephone systems, more callers will stay on hold longer and will be more satisfied when they reach a representative. Message On Hold is the most effective marketing tool for promoting your business to prospects, while providing customer service information to your customer base. Callers on hold are a captive audience—on hold marketing helps you reach them. Message On Hold is a critical contact between you and your customers. It is often the very first contact, which must be handled flawlessly and achieve your marketing objectives.
The right sounds can have psychological, physiological, cognitive, and behavioral effects. Audio is the secret weapon of great communications: a perfectly chosen word, an intelligent voice-over reading, and a clear and balanced blend of music and speech all have lasting impact. We are not always aware of great audio, but we are painfully aware when audio is less than perfect. We all know unprofessional sound when we hear it, which is why HOLDCOM works with the finest voice over talent and the most advanced audio technologies.
More than ever, efficient and devoted customer service is the key to maintaining business-to-business or business-to-consumer relations. Social media, smartphones, and new sharing platforms have raised customer expectations. In a digital world where image is ubiquitous, having a solid audio marketing strategy will not only set your business apart, but provide the highest quality customer service.
Holdcom History
Holdcom is located in northern New Jersey, minutes away from New York City, the multimedia Capital of the world. Neil Fishman and Harvey Edelman founded Holdcom in 1987, during the dawn of Message On Hold communication. Their expertise was a natural for this nascent industry, and through hard work, dedication, and the instinct of putting the customer's needs first, their business took off under the name, Promotions on Hold. One year later, in 1988, the company was incorporated as On Hold Productions until changing its dba name to Holdcom in 1993. With voice production as it's center, Holdcom continued to grow, expand, and diversify into all areas of voice production applications, from telephony, to media, to the Internet... and beyond. (Click Here to read more Holdcom History)
Our team of audio marketing superstars can help you create wow-worthy content. Holdcom is dedicated to delivering the highest possible level of customer service. Click Here to meet our Management, Client Relations, Script Writing, Production and Tech, and Marketing teams. To learn more about how our team can work for you, don't hesitate to contact us.
From professional voice mail greetings to on hold marketing to audio for eLearning or virtual tours, we've got a resource for that. Our blog, slide presentations, and wide variety of downloadable tips and guides can help you brainstorm and create innovative programs--leave the audio up to us.
