My partners didn’t believe in message on hold – but once I used it, the response I got was tremendous. People don’t seem to mind waiting on hold. It’s long enough where you can hear most of it, short enough where you get the important bits and pieces. I can’t recall how many times people say ‘Oh! I didn’t know the train goes right by your place’ or ‘I didn’t know Oktoberfest started already,’” all because my message on hold program informed them. A local restaurant might be small potatoes compared to some of Holdcom’s bigger clients, but I always get treated as someone special – that is how I want my customers to feel – sitting at my table, or even on hold, or on line.
The Iron Horse