The new language of the marketplace demands new solutions. The proliferation of outlets now fractures your target audience into millions of tiny pieces. Traditional channels of communication are less and less useful at reaching customers. Companies must find innovative ways to re-capture customers.
Who is more captive than a caller on hold?
While the majority of the advertising/marketing landscape is a moving target, Message-On-Hold connects you to a pre-qualified audience. This is an audience that has already reached out to you, not the other way around, and they are ready to listen. That’s why they called. No other marketing medium will ever achieve Message-On-Hold specificity; not television, radio, print, or direct mail. A company’s telephone system is the most potent marketing tool it can employ.
It’s time to enhance the customer experience:
· Sell products and services
· Introduce promotions
· Answer FAQ’s
· Provide customer service
· Reinforce marketing
· Encourage referrals
· Build brand awareness
HOLDCOM is your comprehensive Message-On-Hold solution provider: strategy, production, implementation, hardware, service, and support. If you are already using the music on hold (MOH) feature of your phone system, HOLDCOM will take your on hold communication to the next level. Powerful strategies that maximize the effectiveness of your existing phone system make HOLDCOM the choice of forward-thinking companies of all sizes, in all industries. World-class service, relentless attention to detail, and continuous improvement, make HOLDCOM the leader in a marketing landscape that is forever changed.
Message-On-Hold
Script Design &
Development
Intelligent, persuasive scriptwriting is at the heart of
Message-On-Hold performance. HOLDCOM scripts are a concise and compelling reflection of a set of marketing objectives. They take into account customer demographics, caller profiles, average hold time, specific offers, and promotional initiatives—all in the service of maximizing the marketing possibilities of the on hold opportunity. Your personal Script Consultant will work with you to assure all your objectives are fulfilled.
Unique to HOLDCOM is our “Active Script to Audio Production” service (ASAP®), which enables our clients to make rapid, customized revisions to Messsage-On-Hold, in response to changing conditions, special situations, and breaking news. ASAP® is a program update service that takes place in the same day, often in only a few hours, via remote digital technology.
Audio
Production
HOLDCOM views digital audio technology as the ultimate enabler of the marketing message. Veteran producers utilize our state-of-the-art studios to create Message-On-Hold programs that are crisp and easy to listen to. If you already work with a signature voice in your radio and television advertising, HOLDCOM can extend that signature into the Message-On-Hold arena.
In addition to professional voice talent, HOLDCOM has an extensive music and sound library, as well as an exciting portfolio of original jingles and compositions. Audio offerings are available for HOLDCOM clients to sample via our website, toll-free phone line, or physical media.
Client
Services
Highly targeted scripting and state-of-the-art production are just the beginning of the HOLDCOM performance. We deliver world class service to each and every client. This means listening closely, responding quickly, keeping an open mind, and delivering leading edge solutions.
Your personal Client Relations representative monitors your Message-On-Hold campaign using our exclusive HoldTrak® Marketing System. HoldTrak® regularly surveys usage, content, and impact so that Message-On-Hold campaigns stay fresh, effective, and aligned with marketing/customer service strategies.
The Business Case For Message-On-Hold Services
Message-On-Hold is a critical contact between you and your customers. It is often the very first contact. That contact must be handled flawlessly and achieve your marketing objectives. No company has more experience in Message-On-Hold than HOLDCOM.
Message-On-Hold is technology driven. Your Message-On-Hold marketing partner must be able to take advantage of the latest developments in telecommunications. HOLDCOM uses only state-of-the-art digital announcers, including remote load and auto load systems. Our work with telecommunications clients gives HOLDCOM an inside track on emerging voice technologies.
Message-On-Hold relies on the science and art of sophisticated marketing. Unfortunately, many phone vendors and hardware providers position themselves as Message-On-Hold companies. Leaving this part of your marketing program to them is like asking the delivery driver to install your network. The founders of HOLDCOM are marketing experts. Their approach to Message-On-Hold emphasizes objectives, not installations.
In an industry that is exploding with newcomers, experience is the key. HOLDCOM was established in 1987, and the original management team is still in place. Management, sales, script development, production, and client relations are all headquartered in the same facility.
Your telephone system is always on. Your Message-On-Hold system must also always be on. HOLDCOM delivers the most responsive customer and technical support in the industry.
Message-On-Hold is about results. Clients must be certain their Message-On-Hold program reflects marketing objectives and continously reaches its target audience The HoldTrak® Marketing System delivers on the HOLDCOM promise.
Message-On-Hold demands a creative approach to marketing challenges. It is not enough to simply deliver information. The listening, buying public demands to be engaged as well as informed. HOLDCOM delivers on the creative proposition. Our Script Consultants take special pride in crafting messages that are a delight to listen to. We work with our clients to select music and voice talent that will enhance their business image.
You can measure a Message-On-Hold partner by its resources. No company in the industry offers a wider array of voice-over talent or a more extensive library of music and original compositions than HOLDCOM.
No two clients are alike. Every client has different objectives. We understand that your business strategy and your budget are unique. That is why every HOLDCOM program is custom designed. We do not believe in off-the-shelf marketing solutions. We believe that the key to great solutions is creativity.
Call
800.666.6465 to start
communicating with your callers
every day!