Experiential marketing is the new standard for retail enterprises. From Starbucks, to GAP, to Home Depot, retailers are paying strict attention to the quality of the in-store experience. All of them are intensely aware of the excitement that audio—music and voice—adds to that experience. Music changes the way people feel, it keeps them in the store longer, and it invites them to return. Futhermore, careful use of voice interspersed with music creates advertising and selling opportunities that directly impact the bottom line.
In response to this permanent shift in the retail culture, HOLDCOM has partnered with providers of cutting edge technology and music content, to offer the ultimate music and message service. The HOLDCOM solution enables retailers of any size to offer their customers a richer, more enjoyable shopping experience. The same solution gives retailers an opportunity to turn their in-store audio system into a revenue-generating channel. Our commitment to keep clients at the leading edge of audio marketing opportunities is the reason HOLDCOM offers this exciting technology solution.

HOW DOES IT WORK? The HOLDCOM solution is an Internet-based subscription music service. No matter what your musical tastes, from jazz to classical to the most contemporary sounds and the most famous artists, you can have it in your stores. You can deliver exactly the playlist that you want, and it can vary from store to store, even floor to floor.

WHAT DO YOU HAVE TO DO? A password protected web-based account is administrated by HOLDCOM, or your personnel, depending on your needs and level of service requirements. This account allows for ongoing customization of music playlists and advertising with sophisticated report generation.

HOW DOES THE HOLDCOM SOLUTION DELIVER R.O.I.? There are a number of ways that the HOLDCOM solution pays for itself. First and foremost, it enhances the shopping experience: customers will enjoy being in your store, and they will spend more time shopping. Your customers become a captive audience, exposed to your advertising and promotional messages delivered to them at scheduled intervals. This creates buying incentives.
The HOLDCOM solution also provides a medium for you to sell advertising time to outside advertisers. Your store is now a media opportunity for advertisers who would like to reach your shoppers.

• When you offer your customers an environment that chooses from over one million songs and over 200,000 artists, that is experiential marketing.

• When you vary the music from store to store, floor to floor, department to department, that freshens the feel of your store the same way re-designing it does—for a lot less money.

• When you reach a specific demographic, i.e. the people who come to your store, that is effective target marketing.

• When you enhance the retail experience and create additional streams of revenue, that is the HOLDCOM Business Music Services opportunity.

• And when you combine your in-store music and announcements with your Message-On-Hold marketing in the same system, that is truly the ultimate HOLDCOM opportunity.