PRESS RELEASE

GroupCast Enhances Automated Services with Holdcom

GLEN ROCK, NJ - November 15, 2005 - Holdcom, a leading provider of audio marketing services, is proud to announce their association with GroupCast, a leading provider of automated messaging and advanced call routing services to the business community. 

Founded in 2002 by Paul Langhorst and Joseph Palacios, GroupCast was launched to supply automated messaging and advanced call routing services to the business and education community. GroupCast's services include Voice Broadcasts, inbound & outbound IVR, Toll Free Locator, and Fax services.  Operating under the brands School Reach, TeamBlast and GroupCast, they fill a niche for schools, sports teams and businesses with advanced telecommunication features.

Voice Broadcast enables a marketer to send a recorded human-voice message to customer phone numbers. These recordings can be simple messages or fully interactive, allowing the recipient to transfer to live agents, confirm receipt of the message, repeat the message, or respond to other prompts or questions using touch tone or voice response.  Voice Broadcast can be used to increase customer response as an overlay to other customer directed activities. Voice broadcast can also be used in response to customer actions - welcome messages, anniversary announcements, shipment notices, and appointment reminders, or to notify customers when updates are needed on their account. It's most powerful use is as an overlay to direct mail, where it has proven to increase response by over 30%. The interesting thing about Voice broadcast is that it creates a high level of consumer awareness in a very short period of time. It provides the speed of email delivery, with the warmth of human voice and the targeted in-home delivery aspect of direct mail.

Paul Langhorst recognized the professional quality of HOLDCOM recordings as a perfect addition to their Voice Broadcasting Services. "Being introduced to HOLDCOM was a fortunate event for GroupCast," he explained. "Many of the broadcast campaigns that we run rely on a professional sounding message to be delivered to the recipients. Through HOLDCOM, we now have a resource for male and female voice talent, as well as ethnic language talent, that allows to us offer our clients many options for their recordings. Most importantly, many of our campaigns are run on short notice. HOLDCOM has been able to meet these requirements, time and time again. We have found the service fees and terms to be extremely economical vs. sourcing independent voice talent." "Voice Broadcast is like a one-on-one radio commercial, so the voice that the recipient hears is critical. It must be professional, engaging and convey our client's message. HOLDCOM'S many voice resources have allowed us to meet the needs of a wide variety of applications. We could not be happier with them as a partner, " Mr. Langhorst concluded. 

For more information, visit www.groupcast.com or www.holdcom.com.

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