PRESS RELEASE

HOLDCOM AND ODDCAST TEAM UP TO GIVE ONLINE CHARACTERS A VOICE

GLEN ROCK, NJ - February 24, 2004 – Holdcom, a leading provider of audio marketing services, today announced an agreement with Oddcast, a developer of rich media technology, to provide professional voice talent and audio production services for Oddcast’s [V]Host™ online characters.

The Oddcast [V]Host platform adds a human dimension to online communication with lifelike, intelligent, talking agents that deliver key marketing messages and respond dynamically to customers in a variety of applications including e-commerce, customer service and e-learning.

“[V]Host clients can design a custom character or choose from a variety of standard models that appeal to a broad range of demographics, ethnicities and brand-specific looks, “ said Neil Fishman, Holdcom president. “Holdcom’s 16 years of audio marketing experience, focusing on message on hold, voice production and website audio, provides the perfect complement to Oddcast’s [V]Host platform and its capacity to humanize online interaction.” 

The [V]Host suite of products ranges from [V]Host Enterprise™, a dynamic character creation platform that provides advanced functionality required by large organizations such as Coca Cola, Washington Mutual and L’Oreal, to [V]Host SitePalTM, a product that gives small to medium sized businesses the ability to easily create and publish their own [V]Host characters.

Holdcom’s professional voice talent currently is available to [V]Host SitePal TM customers through a Voice Talent Store at the Oddcast website. Customers can listen to and choose from among three female and three male voices. Once a selection is made, customers simply enter their script requirements and production begins.

“The Oddcast platform enables companies to improve business results by bringing web and wireless content to life quickly, easily and cost-effectively through human voices, facial expressions and real-time interaction, “ said Adi Sideman, CEO Oddcast. “The quality and diversity of voice talent that Holdcom brings to the table will add a valuable new dimension to our products.”

Oddcast and Holdcom already are working to expand and diversify the selection of SitePal voices to include various ages, dialects and languages.

For more information, visit www.oddcast.com.

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About Holdcom
Holdcom, a leading provider of message on hold services, is a privately- held New Jersey corporation based in Glen Rock. With more than 20 employees and some of the most respected voice talent in the industry, Holdcom has more than 6,000 clients for its audio marketing services including voice production for telecommunications and the Internet, copywriting and multi-lingual recording. Find more information on the Web at www.holdcom.com.