Blog-Nurturing Campaigns

Client Relations Meets eMarketing With Message on Hold

According to the B2B analytics guide eMarketing Strategies for the Complex Sale by Ardath Albee, “buyers will search out and read more information by a vendor when the information they are exposed to is considered to be valuable and relevant.” The process by which companies do not pursue or cold call new clients, but enable clients by “putting high-quality content into play in a variety of channels to increase demand” is referred to as a nurturing campaign.

One of the basic tenants of a nurturing campaign is being the trusted source for problem solving – so clients will choose your company as a trustworthy knowledge base. At Holdcom, we go by the philosophy of providing an audio marketing solution for your company – this problem-solution approach is not only proactive for our clients, but for our clients’ customers, for the customers are empowered and educated by information distributed through message on hold programs…

To read more, visit e-marketing.

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