Case Study - MUSIC TO THEIR EARS

The Challenge
A large and prestigious, multi-location real estate firm, with offices throughout New York City, was looking for consistency in their music on hold programming.  And, more than just uniformity, they had very specific requirements with regard to the type and style of music…it must appeal to the sophisticated, upscale sensibility of the clients who would be calling the company’s agents.  After several rounds of sample submissions of music excerpts from our website, the decision-makers heard nothing that conveyed the exclusive quality they were looking for.  How could we “strike the right chord” and satisfy their taste?

The Solution
With access to a production music library with over 40,000 themes, the Holdcom production team utilized a cutting edge online search and auditioning utility, and were able to come up with just the right combination of music to satisfy the client…in this case an assortment of Big Band and Classic Jazz selections.  This content, which received approval following six weeks of deliberations, combined with remote-load digital systems that could be updated and programmed from our studio, provided the total package that fulfilled the this highly demanding customer’s expectations.