Two For One Music

The Challenge:

A fitness center client that catered to the general public as well as private instruction with upscale clients in the same facility, needed overhead music that would appeal to both demographic groups.  As a startup business, they were concerned about initial costs and ongoing budget, while needing to get just the right music to help grow their clientele

The Holdcom Solution:

We chose the overhead music solution that best fit their needs, which included a two zone media player that allowed totally different playlists and music scheduling on each zone.  Zone A which played to the general public was programmed to follow the demographics of a schedule that started with mostly business people before 9am, then morphed into predominately young housewives in the later morning, later giving way to after school and after work groups in the evening.  Playlists for Zone B were researched to find more specific and esoteric music that would match the sophisticated tastes of the private fitness clientele.  Holdcom also fashioned a contract that allowed for future flexibility as the business grew, rolling the purchase of the equipment into the monthly payments.