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HOLDCOM Business Case Studies
AUDIO
Case Study: A CRITICAL STEP - HOOPS ON HOLD
The Challenge • Enhance the telephone ‘on hold waiting experience’ throughout the NBA corporate network, including offices in New York, New Jersey, Florida, and Canada. • The National Basketball Association imagined implementing audio programs consisting of player interviews and league game results. • Find a company that could handle the demanding schedule of updating this information on a daily basis. The Solution • The HOLDCOM remote loading digital Message On Hold system, combined with Internet technology, easily capable of meeting the NBA’s daily update requirements. • Expand the NBA marketing strategy to include the WNBA and to accommodate special events, such as the NBA draft, All Star Weekend, and the playoffs, by utilizing remote load Message-On-Hold systems at hosting hotels and arenas.
Case Study: VOICE TO VIDEO
The Challenge • Add value and impact to Circuitnet Flash video Q&A series. • Produce a high volume of professional narrations with quick turnaround at affordable rates. The Solution • HOLDCOM’s system of bulk script submission, combined with the assignment of specific voice talents for the project, allowed for successful fulfillment. • Development of a streamlined delivery and billing process to satisfy needs of client.
Case Study: IVR "PRICE IS RIGHT"
The Challenge • Find a Bob Barker (Price is Right) sound alike for Affinion's interactive IVR game show campaign. • Create a game show environment, using appropriate sound effects and applause tracks. The Solution • HOLDCOM’s roster of diversified, multi-talented voice professionals yielded a great match for the game show host. • Our editors sourced out and inserted the applicable sound effects from our sfx library.
Case Study: PACIFIC RIM REQUIREMENT
The Challenge • Create a Japanese version of a major biotech company video. • Transcribe CEO’s speech, translate and record in Japanese. • Synchronize audio by using timed recording process. The Solution • Holdcom submits English transcription to one of its highly capable translation partners, who recommends a “back translation” due to the technical content of script. • Authentic Japanese voice talent delivers a “timed recording” track to match duration of CEO’s English speech. • Holdcom’s Post Production team edits and mixes soundtrack to synchronizes with video.
Case Study: WHAT’S IN A NAME?
The Challenge • BELL ATLANTIC MOBILE was about to become the largest cellular phone provider in the world. • It’s merger/acquisition involving several companies, including GTE, PRIMECO, and AIRTOUCH, allowed for no unity of message until a major branding campaign came into place. • Seamless, national dissemination and promotion of the new brand: VERIZON. The Solution • On the day of the press release announcing the new name, all Message on Hold systems were updated with the now familiar phrase: "welcome to Verizon." • Today, HOLDCOM delivers Message On Hold programs to over 1000 VERIZON WIRELESS retail stores, call centers, and corporate offices.
