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HOLDCOM Business Case Studies |
AUDIO
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Case Study #1: A CRITICAL STEP - HOOPS ON HOLD
The Challenge
• Enhance the telephone ‘on hold waiting experience’ throughout the NBA corporate network, including offices in New York, New Jersey, Florida, and Canada.
• The National Basketball Association imagined implementing audio programs consisting of player interviews and league game results.
• Find a company that could handle the demanding schedule of updating this information on a daily basis.
The Solution
• The HOLDCOM remote loading digital Message On Hold system, combined with Internet technology, easily capable of meeting the NBA’s daily update requirements.
• Expand the NBA marketing strategy to include the WNBA and to accommodate special events, such as the NBA draft, All Star Weekend, and the playoffs, by utilizing remote load Message-On-Hold systems at hosting hotels and arenas.
Case Study #2: WHAT’S IN A NAME?
The Challenge
• BELL ATLANTIC MOBILE was about to become the largest cellular phone provider in the world.
• It’s merger/acquisition involving several companies, including GTE, PRIMECO, and AIRTOUCH, allowed for no unity of message until a major branding campaign came into place.
• Seamless, national dissemination and promotion of the new brand: VERIZON.
The Solution
• On the day of the press release announcing the new name, all Message on Hold systems were updated with the now familiar phrase: "welcome to Verizon."
• Today, HOLDCOM delivers Message On Hold programs to over 1000 VERIZON WIRELESS retail stores, call centers, and corporate offices.
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