Do your 2012 resolutions include taking better care of yourself – whether exercising more, eating less, quitting smoking, or simply pampering yourself more?  Did the holiday season bring you a gift certificate to a local spa?  Or did it stress you out so much that you’re rushing there on your own?

The Holdcom Voice would like to tell you more about the benefits of massage therapy by proudly featuring The American Massage Therapy Association (AMTA) as our January 2012 Client of the Month.  Founded in 1943, AMTA is the largest non-profit massage therapy professional association in the U.S. – with approximately 57,000 massage therapists and massage therapy school/program members.  AMTA has been a client of Holdcom’s since 2004.

“Our mission is to serve our members while advancing the art, science, and practice of massage therapy,” explains David French, Director of Marketing.  “The association is directed by elected, volunteer leadership and fosters member involvement through 51 state chapters.”

AMTA works to establish massage therapy as integral to maintaining health and complementary to other therapeutic processes; to advance the profession through ethics and standards, continuing education, professional publications, legislative efforts and public education; and foster the professional development of its members. AMTA provides information about massage therapy to the public and works to improve the professional climate for massage therapists. The association also helps consumers and healthcare professionals locate qualified massage therapists nationwide, through AMTA’s “Find a Massage Therapist^®” free national locator service available at www.findamassagetherapist.org.

As the largest, non-profit massage therapy professional association in the U.S., it’s needless to say that the phone rings often on a daily basis.  “Our message-on-hold program helps us inform our members about current activities of the association and directs them to the appropriate staff for assistance with their membership benefits,” states French.

“Holdcom works well for us and enhances our ability to continue to provide our members with quality customer service,” concludes French.

Congratulations again to our January 2012 Client of the Month, The American Massage Therapy Association, as we recognize them for their work in continuing to enhance the benefits of massage therapy.

Electro Lounge 2

When choosing hold music for a salon or spa, the value might be more in the mood than in the content.  When a potential client is thinking about a spa or salon they would like to visit, they are likely looking for a place where they can unwind and do something relaxing for themselves. Although a Message-On-Hold program for a spa would require a certain performance by the voice talent to communicate the soothing experience being offered, the music ties it all together. I picked Electro Lounge 2 as a fit for the salon/spa industry, because there are several tracks that communicate this experience through an airy and relaxed style.

“Trace” is the track that really sticks out to me on this album as a “spa song”. Just letting this one play, I can picture the whole scene of the salon, where people are relaxing and seeking some sort of outward transformation, and/or inward refreshment. This song features reverberant snare hits, with a mellow bass kick, accompanied by sustaining synth pads, erupting in a sea of soothing sounds. This is the soundtrack to that spa treatment getaway people daydream about. (Read More…)

Biz 2

Reviewed by Joe Blakely

Breathe in, and release. This album is sure to hit the tranquil spot in anyone’s ear. With its spacey themes and soothing synths, it is pure melodic bliss. When listening to this album, I feel my inner chi yearning for a yoga mat and a bonzai tree, trying to escape to my room with the fountain in it!

Some of the highlighted tracks you should definitely check out are “Human Interest”, “Cloud Images”, and “On Target”.  “Human Interest” is an upbeat melodic piece with haunting synths that are extremely pleasing to the ear. When listening to this track I feel as if I am floating through space and taking in the wonders the universe has to offer. (Read More…)

Our annual holiday party took place on December 16, 2011. Between the funny photos and Just Dance! tournament, it’s hard to choose which of the festivities was the best! See for yourself:

The staff goofed around with winter scenery, moon walks, and Parisian strolls:

Our Just Dance! Tournament was won by our very own Audio Production Supervisor, Brett Lubansky!

And of course, everyone enjoyed great food and great company:

Winter 2012 is upon us!  If your company or organization needs to announce any special Winter promotions, services, and/or business hours in any of your audio marketing formats, be sure to contact your script consultant right away.

Also keep in mind that if you would like to customize your Message On Hold program for the season, HOLDCOM has a variety of pre-written Winter-related paragraphs to include in your next script update. Topics include:

• Winter driving safety and automobile maintenance
• Snow shoveling safety
• Winter health & exercise tips
• And more…

For 2012, make a resolution to keep your on hold marketing up to date and informative!

Be sure to ask your script consultant for details!

Do you look forward to our Script Tip every month? Then our “Script Tips Greatest Hits Compilation” is for you. We compiled the best of our Script Tips into a must-have quick reference.

Click here to download

Now that 2012 is officially here, it’s time to hang up your Holdcom 2012 calendar strip! Don’t have one yet? Email newsletter@holdcom.com and we’ll send one your way. These handy strip calendars attach to the side of your computer monitor with a non-permanent adhesive. The front is slightly sticky, too, so you can attach notes and reminders. Check out our calendar strip in action:

How are you using your calendar strip? Leave us a comment or share a picture!