We welcome in the New Year with boisterous cheer and joyful celebration, and as is American tradition, bound fearlessly forward. Many individuals will look back on 2010 as “old” and distant, another layer peeled off the calendar floating gently to the floor. But the cusp of the New Year is a crucial time for self-reflection, an exercise just as important as making projections.
Holdcom has gone through major developments this year, embracing new marketing strategies and welcoming many new members to all areas of product fulfillment. Our expanded staff has included dedicated content providers, who enrich our blog and website with valuable information to help you make the most of your audio marketing.
We have completely reshaped our web presence by expanding our Online Audio Production Store and remodeling our blog. We have adjusted to the paradigm shift of brick and mortar to social business by reaching out to our clients and industry leaders through social media platforms. We have sent delegates to SOCAP conferences, attended online webinars on topics ranging from social media to mobile applications of IVR, and are increasing involvement with charitable organizations. We have adapted our professional audio services to accommodate the rapidly growing social web, creating innovative online audio solutions for virtual tours, audio tweets, avatars, and eGreetings.
Holdcom has ended the year on an exciting note: in November, we had a record number of words written and projects produced. With weekly staff meetings, bi-weekly blog meetings, and other internal events such as our Holiday Party, Mexican Luncheon, and True Blood Drive, our community is stronger than ever. Just some of our new clients this year include: Church Pension Group, Merchants Insurance, Columbia Bank, and hundreds of others.
What are our goals for the coming year?
Holdcom is constantly striving to spread the power of message on hold and IVR technologies. We pride ourselves on our customer service; our Client Relations department continues to incorporate Live Chat functionality and Twitter into their routine. Beta tests are planned for incorporating video into our Client relations Department to help our clients form a stronger bond with their representatives.
The 2.0 version of our online store is on the drawing board that will allow customers more ease of use and flexibility when creating their projects. A comprehensive Mobile Application is under development, which will expand professional greetings to a wider audience. We also will continue to power more stores for more hosted partners, including our recent relationship with RealTourVision, as well as continue to add more video to our website, such as: helpful tutorials, webinars, and product tours and reviews.
Another longer-term project is establishing an online “gathering place” for professional, and aspiring, voice talent to exchange ideas, samples, and conversation. This forum would cross over with our website and blog, establishing a virtual, but very real, voice talent community.
And so as we look back at the past year, we wish to thank our clients for their past support, and look forward to a mutually beneficial future and Happy New Year.