August: Featured Blog

Message On Hold for Hospitality

service bell about to be rungHotels, restaurants, caterers, resorts, and banquet halls can all benefit from having a Message On Hold (MOH) system, however many neglect on-hold communication. You can probably think of a time when you called your favorite pizzeria and they put you on hold, leading yourself to believe you’d been hung-up on. Or maybe you called a bunch of caterers while you were planning a big party, and had to wait to hear from the owner to get more information about the business itself. The fact of the matter is this: on-hold messages are a form of communication and marketing that enables you to tell callers exactly what sets you apart and makes your business great, while you’re doing something else.

Creating content for on-hold messages is the first step of creating useful MOH information. In the hospitality industry, Message On Hold can:

  • Announce seasonal rates for accommodations
  • Advertise a special promotion or discount
  • Tell callers about your other locations or newly remodeled rooms
  • Entice customers to try the newest menu items at your restaurant

Click Here to Read More

Equipment Upgrade Discount

equipment upgrade

Cassette tapes are out, mp3 and CD technology is in! With the drastic technology advancements, antiquated cassette load technology for your Message On Hold communication is no longer supported. If you are currently using a cassette load digital announcer for your On-Hold Communication, Holdcom can assist you with upgrading your MOH for a special price.

Click here to save $50 on your upgrade.

Having the most up-to-date technology will not only insure consistent and reliable on-hold messaging, but will provide you with a more convenient means to implement your program updates.

August Album Reviews

Electric Underscores
Album: Eclectic Underscores

The hospitality industry is about taking people away from their everyday lives and giving them an experience. In perusing our albums, I found that Eclectic Underscores is one that truly reflects this concept. The style is mostly up-tempo contemporary, but has a variety of moods and influences. One thing that is certainly prevalent throughout the tracks is a sense of fun and excitement, which would definitely be desired when communicating the services and experience of a resort, hotel, or restaurant.

My personal favorite track on this album is “Open Road Theme.” This song has a very positive tone to it, and drives forward with elegance and professionalism. It remains up-beat throughout the track, and features a piano melody with rhythm guitars and an active drum groove. This track fits the bill for an organization looking to portray class and a welcoming atmosphere. (Read More…)

August 2011 Just for Fun

left hand

In honor of Left-Hander’s Day, which is August 13th, we’d like to share a quiz that helps you know: How Left Are You?  Being left-handed is not only defined by which hand holds a pen… the bias can extend throughout your body.

  1. Imagine the centre of your back is itching. Which hand do you scratch it with?
  2. Interlock your fingers. Which thumb is uppermost?
  3. Imagine you are applauding. Start clapping your hands. Which hand is uppermost?
  4. Wink at an imaginary friend straight in front of you. Which eye does the winking?
  5. Put your hands behind your back, one holding the other. Which hand is doing the holding?
  6. Someone in front of you is shouting but you cannot hear the words. Cup your ear to hear better. Which ear do you cup?
  7. Count to three on your fingers, using the forefinger of the other hand. Which forefinger do you use?
  8. Tilt your head over on to one shoulder. Which shoulder does it touch?
  9. Fixate a small distant object with your eyes and point directly at it with your forefinger. Now close one eye. Now change eyes. Which eye was open when the fingertip remained in line with the small object? (When the other eye, the non-dominant one, is open and the dominant eye is closed, the finger will appear to move to one side of the object.)
  10. Fold your arms. Which forearm is uppermost?

Holdcom Donates MOH Package

Community Blood

As a consistent and long time supporter of Community Blood Services, we here at Holdcom are proud to announce our recent donation of a complimentary Message On Hold program to their Paramus facility location to help promote outreach efforts, encourage donations, and generate more blood donor interest.

Neil Fishman, our President and Co-Founder of Holdcom was asked how his Voice Production and Audio Marketing company’s donation will benefit Community Blood Services. He explained, “For several years Holdcom has provided Community Blood Services with a source of donors… from its staff, client base and surrounding community.  Community Blood Services conducts ongoing telephone and email promotional and public relations campaigns, encouraging people to call their 800 number to schedule blood donations.  When I recently called their office in Paramus, NJ, to schedule a visit from their Bloodmobile, I was surprised that there were no on-hold messages promoting their cause or encouraging donors.  The rest was instinctive… and I immediately realized that, in addition to blood, there was another way Holdcom could contribute… by providing Community Blood Services with a Message-On-Hold program that reinforces the need for donations and conveys a call to action.”

Community Blood Services has been supplying blood and blood products to hospitals throughout New Jersey and New York for over 50 years.  Holdcom has hosted Blood Drives partnered by Community Blood Services for the past several years, and the tradition lives on. Holdcom will be facilitating the 7th Annual Blood Drive in which the community acknowledges the importance of blood donations for transfusions, cancer treatments, and other medical purposes. In efforts to ultimately increase blood donation, Holdcom hopes that  the installation of a new and improved Message On Hold program combined hosting their August Blood Drive, Community Blood Services can gain the donors and support that they need and deserve.

The Message On Hold program that Holdcom is contributing to Community Blood Services is designed to revamp their audio marketing and outreach initiatives. Valuable information delivered with the authenticity of a real human voice is provided complete with the necessary equipment and installation. Holdcom specializes in developing and recording professionally narrated scripts with accompanying music to callers on hold, serving both the customer and the business’ needs and goals.

Anyone can give blood – come to 955 Lincoln Avenue, Glen Rock, New Jersey. We’ve had fantastic turnouts the past several years, but we can always do better.

Orange juice, bagels, and more will be served.

To find out more information, call our office at 201-444-6488 and ask for Joe Pietsch, or email us at

@HoldcomListens on Twitter


You’re tweeting, but who is listening? The Holdcom CR Team would love to! We just created a new twitter account, @HoldcomListens, as a way for us to connect with our clients in the twitterverse. If you’d like us to follow you, fill out our form by clicking below or follow @HoldcomListens. Of course, you can also follow @Holdcom for marketing tips and news.

We want your handle! Click here to submit it!

Script Tips Greatest Hits

pen in hand (script tips)

Do you look forward to reading our monthly Script Tip?  If so, you might consider downloading our Script Tips ‘Greatest Hits’ Compilation.  The ‘Greatest Hits’ will walk you through the stages of writing audio marketing scripts, from brainstorming to proofreading.  Of course, some of these tips might help you when you’re writing in general.

So when you’re writing scripts, let the ‘Greatest Hits’ Compilation be your quick reference guide.

Click here to download the Holdcom “Script Tips ‘Greatest Hits’ Compilation”

Wait List Manager Eases Restaurant Hold Time

Queuent Managment

Sometimes, the worst part about going to a restaurant is waiting for your table to be ready. You walk in, give the host or hostess your name, and wait until you hear them yell it out. Sometimes, you think you hear “Joe,” but she’s really calling “John.” When you’re waiting, you might even confuse “Jimmy” with “Anthony.” Some restaurants solved this waiting game problem by using electronic buzzers, which helped solved the name game, but presented limited options. What if you wanted to leave for a little while during a 45-minute wait? Surely, you can’t take that buzzer with you and it won’t work when you’re across town.

The new solution: let customers receive pages on their mobile phone. Queuent’s Wait List Manager with mobile phone paging is an easy to use web application that helps popular restaurants manage walk-in guests and reservations. Unlike legacy pager-based systems, Wait List Manager lets restaurants call and text waiting customers on their mobile phones to let them know seating is available. It then allows guests to confirm, delay, or cancel seating. Restaurant hosts can know when guests are returning, and guests are not confined to a crowded lobby area while they wait. With Wait List Manager, restaurants can optimize seating, attract more guests with the improved waiting environment, and significantly improve guest satisfaction and retention.

In order to provide the highest quality service, calls made to waiting customers are customized to the restaurant. If you are waiting for seating at a Buffalo Wild Wings, you’ll actually hear, “Hello. This is Buffalo Wild Wings. Please see the host for seating.”

“Until now, our challenge after receiving a new customer order for Wait List Manager was to obtain a professional voice recording in the specific formats required for the telephony systems and to have that voice recording delivered quickly,” according to Bob Walter at Queuent. “Holdcom made the voice ordering process completely painless. With Holdcom, we can now place an order through their online ordering system, select the voice talent, and specify special recording or pronunciation requirements.”

Click here to learn more about Wait List Manager

August 2011 Client of the Month – Bernards Inn

The Bernards InnEstablished in 1907, the Bernards Inn is a four-star, four-diamond luxury inn and restaurant.  Featuring 20 guest rooms, four catering spaces, and a fine dining restaurant, the Bernards Inn is “one of a kind” in New Jersey.  There is no other establishment that has received the AAA Four Diamond Award for both the restaurant and the hotel.  The Bernards Inn also has proudly been the recipient of the DiRoNA, and the “Best of” Award of Excellence from Wine Spectator.

With all of these honors and years of experience, there is much to boast about. Diane Carr, General Manager at Bernards Inn, recognizes the importance of Message On Hold from Holdcom to communicate with her restaurant clientele.  “[Message On Hold] has offered us the flexibility to create messages that our guests receive during that awkward period of having to place a guest on hold for whatever reason,” explains Carr.  “Many times we hear from them that they learned something new about us.  We change the message often enough that it is always fresh and informative.”

It has been Holdcom’s pleasure to offer Message On Hold services to such a fine establishment in the hospitality industry. When we approached Bernards Inn about featuring them, the praise was reciprocated.  “We are very happy with Holdcom, and this is why we have used them for so many years,” concludes Carr.  “Thank you for being a wonderful marketing partner to us!”

August 2011’s Script Tip

pencil on white paper with eraser

Every industry has its season, and the summer is inarguably the hospitality industry’s season.  Whether you’re in the hospitality industry or not, you can make your business’ peak season easier with an up-to-date Message-On-Hold program or professional voice prompts.  Keep your callers informed about seasonal hours and specials, vacation or holiday closings, renovations, new policies, and rate changes – just to name a few.

Request a copy of your current Message-On-Hold and/or voice prompt scripts today.  Make sure all frequently asked questions are being answered and all departments are being represented.  A few moments of upfront work could possibly get you more time poolside too this summer season!