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Daylight Savings Time Reminder

Spring Ahead

Daylight Savings begins on Sunday, March 14th. Since the changeover is at 2 a.m. on that Sunday, be sure to adjust your office and car clocks, PC’s, alarms, microwaves, coffee makers, thermostats, anything with a timer. Don’t forget about your phone system and company voicemail too! Contact your phone vendor or IT team to assist you. Most cell phones will automatically update, but check with your service provider for details. ENJOY the extra hour of sun!

Eco Tip: Message On-Hold Is Paperless Advertising

Think Green (recycling symbol)

On Hold Marketing is Eco-Friendly

OK, truth be told… we didn’t know that our paperless form of advertising – MESSAGE-ON-HOLD – would be such a chic trend in 2010 when we began over 21 years ago, but we certainly are proud of it!  It’s a simple equation: you have callers and you place them on-hold, so they should be hearing timely information about your facility while they wait… and the fact that this can happen EVERY time someone calls without sparing one hard copy of advertising is bonus.  So yes, this month we’re proud to be one of the most Environmentally Friendly products on the advertising market!

St. Patrick’s Theme Day

Show Your Green

shamrock
HOLDCOM will be showing our green by celebrating St. Patrick’s Day with a special themed luncheon for our staff.  Included will be traditional corn beef sandwiches as well as a spread of “green” foods and beverages.  There’s a little bit of Irish in all of us.  How will you be celebrating the day?

Here is some interesting St. Patrick’s Day background information from history.com: Today, St. Patrick’s Day is celebrated by people of all backgrounds in the United States, Canada, and Australia. Although North America is home to the largest productions, St. Patrick’s Day has been celebrated in other locations far from Ireland, including Japan, Singapore, and Russia. In modern-day Ireland, St. Patrick’s Day has traditionally been a religious occasion. In fact, up until the 1970s, Irish laws mandated that pubs be closed on March 17. Beginning in 1995, however, the Irish government began a national campaign to use St. Patrick’s Day as an opportunity to drive tourism and showcase Ireland to the rest of the world. Last year, close to one million people took part in Ireland ‘s St. Patrick’s Festival in Dublin, a multi-day celebration featuring parades, concerts, outdoor theater productions, and fireworks shows.

Click here to learn even more about St. Patrick’s Day!

iPad May Lighten The Load

Apple iPad (leaning)

The highly anticipated (and no longer rumored) release of Apple’s iPad, recently announced for April 3rd, will actually occur in stages, with the 3G-equipped version making its subsequent debut later in the same month. Technology pundits and gurus have been flexing their speculative muscles predicting just how much of an impact the less than 10-inch tall, 1.5-pound wonder will have on the planet’s population.

There is no shortage of opinions as to how the iPad might change our behavior and interface with our daily tasks and activities. I believe the most significant impact will emanate from its functionality as a portable media center, specifically in its ability to not only emulate, but also surpass the Kindles of the world. And here is where I make my prediction about a major benefit that the iPad will produce…for our kids:
Since Apple has a great relationship and presence within the educational community, publishers, schools and students will no doubt exploit and embrace the iPad’s ability to deliver thousands of textbooks via its e-reader feature. Think of it…no longer will kids have to schlep half their weight in a backpack bulging with heavy, multi-sized books. The implications are huge, and may represent a paradigm shift in education. Students will now have the equivalent of their own personal “Smart Board” right at their fingertips, complete with links to the Internet embedded in their e-books! Trees will be spared, textbook expenses reduced, and studying may actually become recreational! From a health perspective, we may even see a reduction in back pain and improvements in posture!

I invite you to submit your own predictions about iPad’s potential impact on our lives.

Celebrate National Grammar Day!

Script Writing Tip – Write Rules

pencil on white paper with eraser

It seems that in this day and age, everyone’s opinions matter.  There are blogs, reality TV shows where participants share their thoughts in “confessionals”, and a variety of social networking tools where people chime in on everything & everything.  So, in honor of National Grammar Day on March 4th – as designated by the Society for the Promotion of Good Grammar – be sure you write well and speak well… that’s all you need to do to participate.

Want more fun ideas for you and your office to enjoy on National Grammar Day?  Visit http://nationalgrammarday.com/.

App of the Month – Hand-held Haggling

AppsThese days, price matters. Whether you’re in the market for big ticket items, or even paper towels, pinching pennies is all the rage. App Man has found a clever way to “let your fingers do the haggling”.

Let’s say you find a book on Early Egyptian Artifacts (just off the top of my head). With ShopSavvy from Big In Japan, you can scan the bar code on the book, and the app will instantly search for the best prices on the Internet. It will also give you product reviews, and it provides a ratings filter for easier shopping.

Not just reserved for books, ShopSavvy is helpful when shopping for anything. With this app, you can set price alerts, so when that 120-inch widescreen television goes on sale, you’ll be the first to know.

Another great ShopSavvy feature is the Wish List. Organize all your future purchases into one handy list!

ShopSavvy is available for iPhone or Droid systems. To learn more about this app, visit www.biggu.com.

Social Media That Works

With all the hype and buzz surrounding Social Media, many companies are scratching their heads trying to figure out its true ROI.  It seems every month there is a new online product or community that is gaining user acclaim and notoriety.  From the popular LinkedIn, Facebook, and Twitter to newer applications like Google Wave and Google Buzz, most social media novices are overwhelmed by all the different programs and barely have time to manage one profile, let alone six or more.

With invitations to join different social media communities flying across the Internet like a meteor shower, some have jumped in, created profiles and lurked, while others have run for cover, watching from the tree line.  Many have adopted social media communication into their daily lifestyle, while others don’t know where to begin and are afraid of the unknown.  You may not realize that, as a Message-On-Hold client, you’ve actually been a pioneer in paving the way toward modern-day Social Media Marketing.  And you may ask, “What exactly does on-hold messaging have to do with social media anyway?”
If we step back for a moment and analyze what Social Media really is in its simplest form, it’s communication – or more accurately, the exchange of information from one to many in a highly social environment.  Social Media has been around for a long time, from the exchange of ideas and news in a market place or pub, to social gatherings and events.  It’s only recently entered the hyper-digital world where information and ideas can be exchanged instantly from anywhere to everywhere, and it is this type of Social Media that has taken on a new sense of purpose and value.
Message-On-Hold is the Grandfather of modern day Social Media.  Born in the early 1980’s, Message-On-Hold was one of the first forms of communication that allowed companies and brands to engage with clients on a much more individual basis.  While Crazy Eddie was screaming at television viewers trying to grab their attention, early adapters to Message-On-Hold realized they had a captive audience they could address one-on-one.  Being able to solicit immediate feedback from a caller on hold and engage them with a new product or service exposed Message-On-Hold’s value right away.
As technology changed and companies embraced email and websites, Message-On-Hold was again there to help brands and businesses direct customers to their new websites, where clients could explore content and gain additional information about products and services.  The powerful one-on-one connection that Message-On-Hold established allowed organizations to quickly and inexpensively communicate important information to customers and prospects alike, thus building brand value and generating website traffic.
As conversations and commerce shift to the online communities, and companies establish Facebook Fan pages, corporate LinkedIn Pages, and Twitter accounts, Message-On-Hold communication continues to be the best choice in promoting your message to loyal clients who are calling your business.  Being able to create custom content and promote your new social media efforts to your existing clients help you to grow your brand.
HOLDCOM continues to be your communications leader with new audio marketing products like Audio for Facebook Fan pages, Talking PDF’s, Audio for Online Training Videos & Virtual Tours, and more.  If you are creating new social media content, make sure you speak with your HOLDCOM representative to learn how you can leverage your Message-On-Hold program to make it even more effective.  If you are interested in any of our Audio for Social Media products, email us at socialmedia@holdcom.com.