During the past decade, opportunities to utilize professional voice recordings for business applications have been augmented by advances in technology and telephony. The need for custom announcements for VoIP menus, cell phone greetings, Internet audio, Flash presentations, tutorials, virtual tours and video has fueled unprecedented growth in voice talent production.
Most production and audio marketing companies invite clients to describe just how they’d like their scripts recorded, and voice talents prefer directorial input as a guide to their “performance”. Without specific direction, a veteran talent will interpret a script on the basis of content and usage. If the project is geared toward a corporate audience, and the copy is technical or austere in nature, then the voice talent will be sure to “voice” the material in a tone that matches the script and context. However, if the client has a specific notion about just how they’d like their message delivered, then that expectation should be conveyed to the scriptwriter, producer and most importantly, the voice talent.
Choosing descriptive words that accurately reflect the desired mood, style and pacing of a read is an important step towards achieving a productive result. For example, a Message-On-Hold narration for a hospital would be read very differently than one for a resort. Words like “caring” and “concerned” apply to the former, whereas “enthusiastic” and “fun” are appropriate for the latter. Other words that serve voice talents in their performances include: “authoritative”, “casual”, “upbeat”, “corporate”, “conversational”, “friendly”, “relaxed”, “seductive”, “expressive”, “instructional”, etc.
So if you would like the voice on your company phone system, Flash presentation, or web tutorial to match the voice you hear in your head, put on your “director’s hat” and include a few choice adjectives for the talent.