June 2007 – Client of the Month – Net Bank

NetBank-Holdcom June 2007 Audio Marketing Client of the Month

NetBank opened its virtual doors in February 1996 with a business model that would change the landscape of the banking industry. By providing products and services via the internet rather than through expensive bank branches, NetBank found they could offer industry-leading deposit rates and low or no fees to their customers. They also found that customers loved this new way of banking and still do. Although NetBank operates online, they offer excellent customer care by phone, 24-hours-a-day, 7-days -a-week.

Imagine applying for a mortgage from your home office, getting a home equity loan, or any of the tasks that used to require a special trip to the bank. Short of withdrawing cash from your computer, NetBank can handle all your banking needs.

For nearly ten years, HOLDCOM has been helping NetBank promote their banking products and services to their callers. In addition to endorsing the benefits of online banking, NetBank also uses their Message-On-Hold program to provide details on their checking accounts, money market accounts, IRAs, and CDs – all of which have industry-leading interest rates and a variety of terms to meet the specific needs of their customers.

NetBank also utilizes HOLDCOM’s Voice Production Services for recording important IVR announcements, which deliver timely information to their callers. Linda Williams, NetBank’s Assistant VP of Marketing Communications, states: “We appreciate that HOLDCOM provides such a wonderful service at an affordable price. Using their Voice Production Services for our IVR system allows us to quickly post important messages to customers, for example, information about our added online security that we have recently implemented. And we really like how our HOLDCOM voice talent, Aleta, delivers messages in such a professional manner.”

NetBank has also recently discovered the simplicity of using HOLDCOM’s Audio Production Store for ordering voice recordings. “I really like the new online work order process!” states Ms. Williams. “It’s easy to use, convenient, and efficient!”

Even though Ms. Williams enjoys using this new automated process, she also still values the personal touch that HOLDCOM provides. “I have enjoyed and appreciated working with Rob Lefever for years now! He’s great at making script change suggestions and is very detail-oriented and patient. Donna Pompeo is another HOLDCOM professional who has provided NetBank with outstanding service. These two associates are a big reason we don’t even consider going anywhere else.”

We appreciate the kind words and applaud this innovative company as our “Client of the Month”.

Voiceover Spotlight : Christy

Christy - Holdcom's Voice Over talent spotlightThis month HOLDCOM is proud to shine the Voice Talent Spotlight on our voice over, Christy.

A running theme with our voice over talent is their connection with radio. What better outlet is there for a great sound? Christy had been in on-air radio for 16 years.

During that time she recorded local commercials and received great feedback. Moreover, she really enjoyed the medium, and it set the stage for a seamless transition from radio to voice over work.

Christy has been a full time freelance voice over talent recording out of Los Angeles since the summer of 2005, when she left her radio days behind. The best part of the job? You guessed it, an easy commute. With an ISO booth in her home office, she doesn’t need to get out of her pajamas. The only potential down side? Christy’s self-professed addiction to television. Working at home in her PJ’s makes watching one of her 20-plus favorite television shows easily accessible.

Click here to audition all of Holdcom’s Voice Over Talents

June 2007 – Featured Partner – Prosodie

Prosodie - Holdcom June 2007 Featured Audio Partner

Imagine your call volume going from 100 calls a day to 1000 calls in an hour. Sounds great if you’re a business owner. But what if it happened overnight? Would your company be able to handle the crisis? Do you have a crisis management plan that includes all the necessary components to weather an unexpected call spike? This month’s partner spotlight shines on Prosodie Interactive, an organization that can help you prepare for an unexpected crisis.

If you don’t think this can happen, let us tell you about a company that had some problems with their spinach last summer. The story begins one Thursday evening at 6:30 PM when Prosodie’s partner, Premiere Response, got word that a national broadcast was going to announce that spinach, tainted with the e-coli bacteria, had been traced to several organic companies including Premiere’s client.

Working together, Premiere Response and Prosodie set up an IVR (Interactive Voice Response), including 800 numbers for further information, within four hours — an impressive turnaround time and one that helped manage a crisis by giving clear, concise, and consistent information. While this type of crisis may not happen everyday, it illustrates the importance of dealing with a crisis and working with triedand- true professionals to handle any situation in a timely fashion. Remember: when it comes to facing a crisis, it’s not a question of if, but when. Will you be ready?

About Prosodie Interactive: Prosodie voice technologies enable organizations to achieve success by applying inbound IVR and outbound telephony solutions which reinforce extraordinary customer service, and implement best practice methodologies. Prosodie Interactive stays ahead of the competition with tried-and-tested solution which have been deployed across countless industries. To learn more about what Prosodie can do for you, call them at (877) 520-3072 or email Wade Hauser at whauser@prosodiecrm.com.

About Premiere Response: Premiere Response provides customized solutions to companies who want to offer the highest level of contact center service to their customers. They focus on small, specialized programs and support food, consumer products, healthcare, and cosmetics companies who are interested in conveying a particular company image over the phone. Their consultants are experienced in all aspects of contact management and related marketing programs including crisis management. Contact Sam DiLiberto at 908-219-5537 or 908-219-5540. Or email him at sdiliberto@premiereresponse.com.

Script Tip #704

pencil on paper with eraser

Avoid non-sequiturs in your Message On Hold script. Don’t assume that listeners know what you know. And remember, highly intricate writing that appears in your printed marketing materials may not always translate well into the spoken medium of Message On Hold. Let your HOLDCOM Script Consultant help you bring a fresh perspective to your marketing and customer service objectives via Message On Hold.