July 2007 – Client of the Month – Liberty Science Center

Liberty Science Center - 2007 Message On Hold client of the month

Liberty Science Center in Jersey City, across the river from Manhattan, is reopening on July 19, 2007, after a 22 month, $109 million dollar expansion, and the changes are dramatic. As one of the most intensively visited museums in the country, it has grown from 196,000 square feet to 295,000 square feet, filling the space with an amazing array of new exhibits and programs.

Their signature exhibit, “Skyscraper! Achievement and Impact”, is the largest exhibition on this subject in the world, and includes artifacts from the World Trade Center.

There is something for everyone, with exhibits like “Eat and Be Eaten,” an exploration of how animals catch prey and avoid becoming prey. “Infection Connection” is all about germs, and the consequences of not washing your hands, which is a perfect segue for “I Explore”, a hands-on program for the under six set.

We at HOLDCOM are obviously intrigued by “Communication”, with four exhibition areas, Body and Language; Symbols, Signs and Writing; Print, Audio and Video; and Signals and Networks. For more information on this expansion, visit them at www.lsc.org.

One of the most important changes at Liberty Science Center is their use of Green Technology. On the roof of their new wing are solar panels, responsible for meeting almost 15% of the Center’s energy needs. They are also collecting rainwater runoff, directing it into a small wetland area, augmenting water resources and encouraging a more diverse ecosystem.

Being closed for renovations doesn’t mean you are closed for business. While LSC was growing by leaps and bounds, HOLDCOM was helping keep their guests in the loop with their Message-On-Hold program. HOLDCOM has provided Liberty Science Center with professional on-hold messaging for their administration phone line for many years now. “As the New Jersey/New York area’s largest science education center, it is imperative that we offer professional customer service options to our callers, and we always receive comments on the clear messages, pleasant music, and professional voices on our on hold system,” states Dina Schipper, Manager of Communications.

At HOLDCOM, we value our ongoing collaboration with Liberty Science Center and congratulate them on their grand re-opening. We also salute them for their positive impact on science education. Not only do they show us the world of science, they demonstrate it through their ecological awareness.

Top Tips for Professional Voicemail Greetings

Top Tips for Writing Professional Voicemail Messages

Professional quality voice mail greetings are key in our constantly changing, on-the-go world. When you’re away from your desk, your cell phone is like your mobile office. Remember: You only get one chance to make a first impression. If you ever miss a call, your voicemail greeting might be the first impression people have of you or your business. Make sure your voicemail greeting is working for you, not against you.  Download our free “Top Tips for Professional Voicemail Greetings” to learn how to write and record voicemail messages that make the right impression, the first time and every time.

Click Here to download Holdcom’s Top Tips for Voicemail Greetings

Employee Spotlight

Juan Sanchez - Holdcom July 2007 Employee Spotlight - Message On Hold Audio Producer and Tech Support

Juan Sanchez wears a lot of different hats at HOLDCOM, and that is what makes his job so enjoyable. “My favorite aspect is that everyday, I’m always doing something different,” he states.

As a member of our Production team, Juan’s duties include engineering voice talent sessions and mixing Message-On- Hold and Voice Production programs.

He is also an “IT guy”, helping to troubleshoot computer problems within the office. In addition, he plays a big part in the design and layout of our monthly newsletter, THE HOLDCOM VOICE. And his graphic design work even extends to helping HOLDCOM create advertisements for business publications.

Like most of our Production team, Juan’s true passion is for music. On weekends he is a DJ, spinning tunes for the past four years throughout the metropolitan area. This summer you can catch him all over Jersey including Tribecca Nite Club in Fort Lee every Thursday and Images Nite Club in Fairview on Saturdays.

Holdcom Charity Golf Classic

Holdcom Charity Golf Classic to Benefit Autism Speaks


At HOLDCOM, we’re excited to be launching our First Annual Charity Golf Classic on August 20th. This event will benefit AUTISM SPEAKS, raising funds for research, promotion of public awareness, and to support educational programs and services.

As we celebrate our 20th anniversary in business, we felt it was time to give back. Many of us know or know of someone who has been touched by this disease. As a company that helps businesses communicate by voice production, AUTISM SPEAKS’ slogan of “It’s Time To Listen” resonated for us. We recognize how communication is such an integral part of our lives, and that the obstacle of autism can be overwhelming.

We expect our outing to be a great day of golf, food and prizes, as well as a splendid networking opportunity, bringing together a varied and diverse group of HOLDCOM clients, vendors, and associates.

As August approaches it’s time to sign up for play, sponsorships, or both, so contact us immediately so you won’t be shut out.

For more information, visit our website at www.holdcom.com/golfclassic, or call us at 800.666.6465.

AUTISM SPEAKS, are you listening?

July 2007 – Featured Partner – PBNEXT Virtual Phone Service


HOLDCOM is proud to honor PBNext as our Partner of the Month. HOLDCOM was brought in as a value-added service to supply the professional voice recordings for PBNext’s clients voicemail and attendant greetings on their Virtual PBX Phone Service. Virtual phone systems are rapidly gaining popularity, and PBNext is leading the pack.

PBNext is a fully functional telephone system designed to meet your needs in today’s dynamic workplace. A PB NEXT - Holdcom Audio Marketing Featured PartnerPBNext telephone system includes all the features of a costly hardware based business telephone system without the need to wire your office in any special way, or purchase expensive hardware such as control units, voicemail hardware and other peripheral hardware.

PBNext’s revolutionary technology allows you to use a single basic analog telephone line for each telephone you purchase to manage multiple incoming calls. You can be simultaneously speaking with a customer and have several people on hold all while hosting a conference call.

June 2007 – Client of the Month – Net Bank

NetBank-Holdcom June 2007 Audio Marketing Client of the Month

NetBank opened its virtual doors in February 1996 with a business model that would change the landscape of the banking industry. By providing products and services via the internet rather than through expensive bank branches, NetBank found they could offer industry-leading deposit rates and low or no fees to their customers. They also found that customers loved this new way of banking and still do. Although NetBank operates online, they offer excellent customer care by phone, 24-hours-a-day, 7-days -a-week.

Imagine applying for a mortgage from your home office, getting a home equity loan, or any of the tasks that used to require a special trip to the bank. Short of withdrawing cash from your computer, NetBank can handle all your banking needs.

For nearly ten years, HOLDCOM has been helping NetBank promote their banking products and services to their callers. In addition to endorsing the benefits of online banking, NetBank also uses their Message-On-Hold program to provide details on their checking accounts, money market accounts, IRAs, and CDs – all of which have industry-leading interest rates and a variety of terms to meet the specific needs of their customers.

NetBank also utilizes HOLDCOM’s Voice Production Services for recording important IVR announcements, which deliver timely information to their callers. Linda Williams, NetBank’s Assistant VP of Marketing Communications, states: “We appreciate that HOLDCOM provides such a wonderful service at an affordable price. Using their Voice Production Services for our IVR system allows us to quickly post important messages to customers, for example, information about our added online security that we have recently implemented. And we really like how our HOLDCOM voice talent, Aleta, delivers messages in such a professional manner.”

NetBank has also recently discovered the simplicity of using HOLDCOM’s Audio Production Store for ordering voice recordings. “I really like the new online work order process!” states Ms. Williams. “It’s easy to use, convenient, and efficient!”

Even though Ms. Williams enjoys using this new automated process, she also still values the personal touch that HOLDCOM provides. “I have enjoyed and appreciated working with Rob Lefever for years now! He’s great at making script change suggestions and is very detail-oriented and patient. Donna Pompeo is another HOLDCOM professional who has provided NetBank with outstanding service. These two associates are a big reason we don’t even consider going anywhere else.”

We appreciate the kind words and applaud this innovative company as our “Client of the Month”.

Voiceover Spotlight : Christy

Christy - Holdcom's Voice Over talent spotlightThis month HOLDCOM is proud to shine the Voice Talent Spotlight on our voice over, Christy.

A running theme with our voice over talent is their connection with radio. What better outlet is there for a great sound? Christy had been in on-air radio for 16 years.

During that time she recorded local commercials and received great feedback. Moreover, she really enjoyed the medium, and it set the stage for a seamless transition from radio to voice over work.

Christy has been a full time freelance voice over talent recording out of Los Angeles since the summer of 2005, when she left her radio days behind. The best part of the job? You guessed it, an easy commute. With an ISO booth in her home office, she doesn’t need to get out of her pajamas. The only potential down side? Christy’s self-professed addiction to television. Working at home in her PJ’s makes watching one of her 20-plus favorite television shows easily accessible.

Click here to audition all of Holdcom’s Voice Over Talents

June 2007 – Featured Partner – Prosodie

Prosodie - Holdcom June 2007 Featured Audio Partner

Imagine your call volume going from 100 calls a day to 1000 calls in an hour. Sounds great if you’re a business owner. But what if it happened overnight? Would your company be able to handle the crisis? Do you have a crisis management plan that includes all the necessary components to weather an unexpected call spike? This month’s partner spotlight shines on Prosodie Interactive, an organization that can help you prepare for an unexpected crisis.

If you don’t think this can happen, let us tell you about a company that had some problems with their spinach last summer. The story begins one Thursday evening at 6:30 PM when Prosodie’s partner, Premiere Response, got word that a national broadcast was going to announce that spinach, tainted with the e-coli bacteria, had been traced to several organic companies including Premiere’s client.

Working together, Premiere Response and Prosodie set up an IVR (Interactive Voice Response), including 800 numbers for further information, within four hours — an impressive turnaround time and one that helped manage a crisis by giving clear, concise, and consistent information. While this type of crisis may not happen everyday, it illustrates the importance of dealing with a crisis and working with triedand- true professionals to handle any situation in a timely fashion. Remember: when it comes to facing a crisis, it’s not a question of if, but when. Will you be ready?

About Prosodie Interactive: Prosodie voice technologies enable organizations to achieve success by applying inbound IVR and outbound telephony solutions which reinforce extraordinary customer service, and implement best practice methodologies. Prosodie Interactive stays ahead of the competition with tried-and-tested solution which have been deployed across countless industries. To learn more about what Prosodie can do for you, call them at (877) 520-3072 or email Wade Hauser at whauser@prosodiecrm.com.

About Premiere Response: Premiere Response provides customized solutions to companies who want to offer the highest level of contact center service to their customers. They focus on small, specialized programs and support food, consumer products, healthcare, and cosmetics companies who are interested in conveying a particular company image over the phone. Their consultants are experienced in all aspects of contact management and related marketing programs including crisis management. Contact Sam DiLiberto at 908-219-5537 or 908-219-5540. Or email him at sdiliberto@premiereresponse.com.

Script Tip #704

pencil on paper with eraser

Avoid non-sequiturs in your Message On Hold script. Don’t assume that listeners know what you know. And remember, highly intricate writing that appears in your printed marketing materials may not always translate well into the spoken medium of Message On Hold. Let your HOLDCOM Script Consultant help you bring a fresh perspective to your marketing and customer service objectives via Message On Hold.