HOLDCOM congratulates the Courier News as our Client Of The Month for March 2006. Since 1996, the Courier News – a daily newspaper read by more than 113,000 Central New Jersey residents – has benefited from HOLDCOM’s Message-On-Hold services.
The Courier News utilizes their on-hold message to remind advertisers and readers of the many products and services they provide. Message-On-Hold also helps them spread the word about new sections or features in the Courier News, and it is an additional venue for them to promote special events.
“We sponsored a Taste of Home cooking show and a Courier News community yard sale in 2005,” states Andrea Aleff, Market Development Director, “and we used our HOLDCOM message to give callers details about both events. Taste of Home is a popular event, in fact, and we’re sponsoring another show on March 22 at Raritan Valley Community College. One of our current on-hold messages tells callers about the event and how to get tickets.”
The Courier News has also used their on-hold message in a creative, yet practical, manner. In 2005, they launched a new branding campaign, using the theme “Miss a day. Miss a lot.” A broadcast production house created words and lyrics for a radio jingle around that theme, and HOLDCOM uploaded the jingle for their callers’ entertainment. “Our Message-On-Hold
was a creative venue for us to get extra ‘airtime’ out of our radio budget,” states Andrea.
Andrea also enjoys the responsive service she receives from HOLDCOM, as well as the uncomplicated process that is entailed whenever she needs to update her on-hold program. “We’ve had excellent customer service from HOLDCOM, and a great relationship with our script consultant, Rob Lefever, that has continued for several years. The turnaround between script
submission and a new message being uploaded is very prompt. The best part is the ‘turnkey’ nature of HOLDCOM’s service. Once we submit a script and select music, we know a pleasant and professional message will be uploaded onto our system. We don’t have to worry about following up. HOLDCOM takes care of the rest.” Congratulations again to the Courier