HOLDCOM congratulates FNB as our “Client of the Month” for June 2006! Since 1998, FNB has greatly benefited from HOLDCOM’s Message-On-Hold services. As one of the largest publicly held commercial bank holding companies based in the Commonwealth of Virginia, FNB currently operates 26 full-service branch offices and two loan production offices. In addition, they offer services around the clock through a network of over 50 ATMs, FNB Xpress Phone Banking, and FNB OnLine Banking. Recently, FNB launched a new branding campaign as their affiliated branches converged under one name. HOLDCOM helped spread the message to their callers via their on-hold program, announcing FNB’s new marketing slogan – “FNB. Your Bank. Today. Tomorrow. Together.”
Since becoming a HOLDCOM client, FNB has strategically utilized their Message-On-Hold program to promote their banking products and services, and to feature special timely offers. Message-On-Hold has also been an excellent medium for FNB to share information with their callers about the bank’s involvement in various events. For instance, FNB’s participation in the annual American Cancer Society’s “Relay For Life” was highlighted in a past program. And, at the end of each calendar year, FNB uses their on-hold message to wish clients and potential clients “Happy Holidays”.
Geneva Cox, Senior Vice President and Director of Corporate Marketing, had the following to share about the bank’s relationship with HOLDCOM: “They do a very good job in representing our products and services in an attention-getting manner. The wait that our callers experience is minimized by the fact that they’re hearing specific information that will benefit them. And our callers often comment on the pleasantness and professionalism of our messages. HOLDCOM has always been very user friendly. The staff is most polite and willing to assist in any way possible. They frequently call to see if we would
like to update our messages and music, so that we can take full advantage of their service. And they even assist in writing the scripts. We highly recommend HOLDCOM to any company who needs to place their clients on hold.” Congratulations once again to FNB!