CLIENT OF THE MONTH
HOLDCOM congratulates Trinitas Hospital as our “Client of the Month” for July 2006! Established in January of 2000, following the consolidation of St. Elizabeth Hospital and Elizabeth General Medical Center, Trinitas Hospital is a full-service healthcare facility serving those who live and work in Eastern and Central Union County, NJ.
“HOLDCOM was an integral part of our communication program during the consolidation that created Trinitas in the year 2000,” states Doug Harris, Director of Public Relations & Marketing. “Message- On-Hold proved to be a very useful tool in conveying important messages about the merger, including information about the changing location of services, and our future plans. Since then, HOLDCOM has continued to be highly effective in transmitting information about our full range of services.”
Today, HOLDCOM provides Message-On-Hold services at three Trinitas facilities including their Williamson Street Campus, New Point Campus, and their Health Centers & WIC Program location.
Treating over 17,000 inpatients annually, 60,000 emergency patients, and several hundred thousand
thousand outpatients, Trinitas Hospital proudly offers state-of-the-art medical care backed by the compassion and competence of their friendly, professional staff and skilled physicians. And HOLDCOM helps Trinitas express this commitment to their callers.
“Like all organizations,” mentions Harris, “we try to avoid placing callers on hold, but when we find we must use the ‘hold’ button, Message-On- Hold helps build a very professional and caring atmosphere. It lets the caller know that we value their call and we wish to share important information that they may find useful.”
Through a lifelong partnership with families, physicians, and communities to provide the best care in a supportive environment, Trinitas Hospital offers a number of Centers of Excellence and specialized major services. Throughout the years, Trinitas has utilized their on-hold program to promote these services.
“Callers appreciate the on-hold program,” cites Harris, “and we know that they listen. In just the last three months we have had 6 individuals make appointments with our Sleep Disorders Center after hearing about it while on hold.”
“Since becoming a HOLDCOM client, we have been treated like royalty by the staff,” Harris explained, “the relationnship has definitely been two-way, in that HOLDCOM frequently reaches out and suggests how the dollars we spend on our on-hold service can be made even more effective. HOLDCOM staff members frequently visit the hospital’s website to learn more about our services. They are definitely a marketing partner – which is a big plus to any organization with a small communications staff.”
To learn more about Trinitas Hospital, visit their website at www.TrinitasHospital.org.