Your Message-On-Hold program is an integral part of your marketing strategy. Just like the sign on your building is for people passing by, your Message-On-Hold program is your billboard for callers onhold. As a marketing service, the technology behind Message-On-Hold is often overlooked. In this month’s issue of the HOLDCOM Voice we take a look at new technology as well as the tried and true.
Message-On-Hold is a customized marketing service designed for individual businesses. But how does it work? Where does the program come from? Twenty years ago, when we first started offering this service to clients, that was an easy question to answer. A cassette player was plugged into your phone equipment, which played the program over and over. As the industry expanded, so did the technology. Cassette players were replaced by digital announcers, which held the program in RAM
memory repeating it over and over without any loss or degradation to program quality. New, improved, and easier to use digital systems continue to be introduced to market. Below is a list of the most popular systems on the market today offered by HOLDCOM.
CD Autoloader: Just as CD’s populated your album collection, so too have they infiltrated the Message-On-Hold industry. Convenient and easy to use, the CD Autoloader offers a one step operation: Simply place your Message-On-Hold CD into the unit and close the lid. That’s all that is required to change your program. The system records and stores the program into its internal flash memory and plays your program back continuously. Another great feature is the unit’s flash memory, which holds the program during power outages, eliminating the need to reload the program.
MP3s: Get on any bus or train during a regular commute and you will see fellow passengers wearing the all too familiar white earbuds of an IPOD. The same technology that is driving yet another revolution in popular music is also available in your Message-On-Hold equipment. HOLDCOM now
features several MP3 digital announcers, which hook up to your computer – similar to a digital camera – via a USB drive. HOLDCOM can email your program update as an MP3 file, allowing you to simply drop and drag the audio file onto the MP3 player or flash drive. This technology is ideal for the tech savvy!
VoIP: Voice Over Internet Protocol has generated a lot of buzz in the Telecom Industry… and some misinformation. Free calls over the Internet or just plugging in a modem to make calls are all VoIP myths. However, Message-On-Hold for VoIP is simple. THAT’S true. If your organization is planning on making the move to this technology, you’ll be glad to know HOLDCOM has been supporting clients utilizing this equipment since its inception. Depending upon your application, your existing Message-On-Hold equipment can be installed on the new system without any alteration in services. In other VoIP applications,
HOLDCOM formats specific audio files, which are then up-loaded onto the clients Message- On-Hold Server or on the physical equipment at each location.
Remote-load: Since 1996, HOLDCOM has offered remote-load digital announcers that continue to offer convenience and security. These modem and IP based systems are installed on phone lines or sit on your computer network featuring hands -free implementation. Once your new Message-On-Hold program is produced, it’s remotely loaded to your system(s) and begins playing on-hold. It’s perfect for clients with many locations, alleviating the need to distribute tapes and CD’s to location managers located at various facilities. It’s also ideal for clients who update on a more frequent basis. Save yourself the legwork from installing and changing programs – go Remote!
At HOLDCOM, we understand each client has individual needs, which is why we continue to support multiple Message-On-Hold formats to suit each user’s application and comfort level. If you’re interested in learning more about any of these systems or want to upgrade your current equipment, contact your Client Relations representative. They will help you decide
which format suits your business best.