• Average phone traffic has increased 35% in just the last five years.
-USA Business Today
• 88% of callers prefer Message-On-Hold to silence or the radio.
-Maximarketing, an independent research firm
• 16%-20% of callers who hear Message-On-Hold make a purchase based on what they hear.
-Maximarketing, an independent research firm
THE IMPACT OF HANG-UPS
• 72% of first time callers who hang up wind up shopping the competition.
-Sales & Marketing Management Magazine
• Silence makes an estimated 60% of callers hang up. One third of those callers don’t call back.
-an independent study by Tech Data published in Inbound/Outbound Magazine
• Message On Hold reduces hang-ups by 50%.
-Telemarketing Magazine
MESSAGE ON HOLD AND CUSTOMER SERVICE
94% of marketing budgets are spent to induce a customer to call, and only 6% to handle the call once the call is received.
-USA Business Today
