Our History


Who We Are Broadway street sign

In a time before Holdcom, Neil Fishman, an accomplished pianist and composer, and Harvey Edelman, a lyricist and producer, met through a project to transform The Beaux Strategem, a Restoration-era comedy, into a musical. Their newfound partnership resulted in several original productions, most notably an Off Broadway run of On The Air, a musical revue of the Golden Age of Radio.

While writing and producing scripts and scores for musical theatre, the team began producing marketing programs for a variety of clients including the national Head Start program, Parents Magazine, BMW, General Electric, Colgate Palmolive and Grey Advertising, to name a few.

But continued success in musical theatre was hard to come by. As the years ticked away and the bright lights of Broadway grew dim in the distance, the duo changed their direction.  They had always been able to communicate successfully with their theatre audiences, making them laugh, making them cry, making them think.  Now they would turn towards a new audience, a business audience, and use their powers of communication to help other businesses reach their customer base.

It was the dawn of Message On Hold communication – the music on hold electrical circuit itself had only been invented a year or two before – and the duo set up shop to produce Message On Hold programs for businesses.  Their expertise was a natural for this nascent industry, and through hard work, dedication, and the instinct of putting the customer’s needs first, their business took off under the name, Promotions on Hold. One year later, in 1988, the company was incorporated as On Hold Productions until changing its dba name to Holdcom in 1993.  With voice production as it’s center, Holdcom continued to grow, expand, and diversify into all areas of voice production applications, from telephony, to multimedia, to the Internet… and beyond.

Where We Are

Located in northern New Jersey, minutes away from New York City, the multimedia capital of the world. Click here for a map and directions.